Our journey directed towards pure quality.

The Story Of ZOOM Backdrops

The story of ZOOM Backdrops begins long before the actual idea of starting a business came. The founder of ZOOM Backdrops, Saša J. Grahovac, was an amateur photographer who was taking photos as a hobby. He was catching his first shoots in the late 80s and early 90s when he was a teenager. His passion for photography as a form of art dates back to those times. Saša continued taking photos throughout his life whenever he could. At every small family reunion, he was the guy behind the camera. His hobbyist career goes as far as he purchasing matte vinyl photography backdrop. After that, his passion for photography rapidly escalated and Saša began looking for more professional photography equipment.

By that time hand-painted canvas backdrops were available only for renting with price tags only affordable to professional photography companies. Soon, new companies emerged with the idea of creating hand-painted canvas backdrops for prices as low as renting fees for the day. Continuing his hobby, Saša discovered these companies shortly after their first appearances. It didn’t take him long to purchase one of these hand-painted canvas backdrops. He bought a grey, medium-textured backdrop from one of the more affordable companies. Saša said that having a hand-painted backdrop was a wondrous thing because he was
convinced that his one was unique and that no one else in the world had the same one as he does.

As he was getting into social media, Saša started following other portrait photographers and started noticing that there was a good portion of them that used hand-painted canvas backdrops purchased from the same company that produced and sold him one. With time passing by, he realized that there is a large number of backdrops pretty similar to his one (identical color combinations, texture details like dots, lines, multiple shapes, etc.). At that moment the manufacturer of his hand-painted canvas backdrop was previously publicly accused of mass-producing backdrops with little to no difference. The truth was that hand-painted ones were not so different in terms of uniqueness from the matte vinyl ones, and they were more expensive!

The problem was that the manufacturer had no real competition on the market of hand-painted canvas backdrops and that hasn’t improved much over time. After a few weeks of research, Saša decided to paint his own truly unique backdrop. He purchased a canvas from the local art store, a few buckets of paint, brushes, rollers, and primer. The first attempts weren’t very
productive. First backdrops had an absorption problem, colors were cracking all over.

Saša went to the University of Arts in Belgrade where one of his friends, Bojana Dabić was a Professor of fine art. Bojana helped him to create a better primer layer and suggested one very crucial thing! Basically, her advice was that Saša should buy canvas from Italy. Bojana said that Italian canvas was better because of its characteristics. He immediately began searching for the premium canvas on the Italian market and after two weeks he finally ordered one hundred meters (smallest amount which could be ordered) of finest Italian unprimed canvas.

Upon receiving the shipment, Bojana helped Saša and painted his ideal backdrop. After a few attempts, they finally made a backdrop that will be the foundation for creating ZOOM Backdrops and that was the moment when the idea for starting a business emerged!

We believe that every photographer in the world has the right to own all the necessary tools for expressing themselves through art. Creating art is what gives us energy. It gives us life. We believe that everyone should be able to experience that. We believe that your art deserves to be seen. We believe that the world deserves to see your art. We believe in your art. That is why we founded ZOOM Backdrops – to help artists with the art of our own.

Throughout the journey of our company, we kept all the fundamental ideas once envisioned by Saša. We kept valuing uniqueness and quality over everything. It brought us where we are today, and it brought joy to hundreds of artists around the world.

With uniqueness to greatness,
ZOOM Backdrops